Paul has led marketing and growth inside complex B2B businesses where the stakes were real - most notably as CMO and SVP at SS&C Blue Prism, helping scale the business from ~$80m to $400m+ and through to acquisition. Before that, he ran marketing at SWIFT, operating at global enterprise scale across financial services.

He now works directly with founders, CEOs, and investors through Hyphenated Limited - fixing positioning, resetting go to market, and getting teams back to doing work that actually drives revenue and impact.

His work sits in the uncomfortable middle: where product, marketing, and sales don’t quite line up, where messaging sounds right but doesn’t land, and where activity has replaced progress.

He’s typically brought in when something isn’t working and needs to be fixed quickly, without unnecessary overheads, or BS.