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Choose How We Work
There are only a few ways to work with me. All of them are designed to get to the point quickly.
A single session to get into the real issue quickly.
You’ll get a straight answer, not a polite one.
Choose How We Work
There are only a few ways to work with me. All of them are designed to get to the point quickly.
A single session to get into the real issue quickly.
You’ll get a straight answer, not a polite one.
Hard lessons from scaling,
not recycled frameworks
Hard lessons from scaling,
not recycled frameworks
Hard lessons from scaling,
not recycled frameworks
If you're looking for templates and "top 10 tips", this won't help.
If you want to understand why things aren't working, and what to do about it - start here.
If you're looking for templates and "top 10 tips", this won't help.
If you want to understand why things aren't working, and what to do about it - start here.
Where GTM breaks in real companies
Where GTM breaks in real companies
Not theory. The actual failure points that show up when sales, product and marketing drift apart.
Not theory. The actual failure points that show up when sales, product and marketing drift apart.
Why most positioning work fails after it's signed off
Why most positioning work fails after it's signed off
The difference between positioning that impresses internally and positioning that the market understands
The difference between positioning that impresses internally and positioning that the market understands
The gap between what boards ask & what teams can deliver
The gap between what boards ask & what teams can deliver
How to translate commercial pressure into practical decisions rather than another reporting cycle
How to translate commercial pressure into practical decisions rather than another reporting cycle
What's changing with AI,
& what's just noise
What's changing with AI, & what's just noise
What's changing with AI & what's just noise
Separating genuine operating advantage from opportunistic messaging
Separating genuine operating advantage from opportunistic messaging
Hard lessons from scaling
Hard lessons from scaling
The judgement calls, trade-offs and internal tensions that frameworks usually ignore
The judgement calls, trade-offs and internal tensions that frameworks usually ignore
Why things aren't working
Why things aren't working
Diagnosing the real issue before adding more creativity
Diagnosing the real issue before adding more creativity
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